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Hello!

My name is Anne, and I have 15 years of experience in copywriting. I've worked with agencies, startups, individuals, and big corporations.

One thing you really need to know about me: Since 2008, I’ve helped more than 75 brands and businesses amplify their impact (and boost their revenue) through conversion copywriting.

Anne Smith: Your new copywriting best friend.

A few examples
of my work

I've helped big names, small start-ups, public sector organizations, and charities – sometimes working directly with them and sometimes through great design, digital, branding, marketing, or copywriting agencies.

Brochure

Company: Freak Kitchen

Services

Tone of voice development, copywriting and proofreading.

Overview

This brochure introduced Freak Kitchen at Road Less Live. Its tone aimed to position the brand properly in the market and communicate that its kitchens are for serious food enthusiasts. To achieve this, I used a writing style that mirrored that of Mattias IA Eklundh, the brand's owner, and the editorial style of magazines that potential customers would read, such as Thunderstruck and Bop Equation.

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We are now six days into the launch and we have had a really positive response. Thanks for your work on the project, it was a great piece of work and a pleasure working with you.

Newsletter article

Company: Cargo Cult Parade

Services

Copywriting.

Overview

Cargo Cult already had a strong tone of voice. In an industry where many organizations produce copy that’s overcomplicated and overly formal, Cargo Cult Parade wanted its voice to be pithy and memorable. My job was to emulate it in this article talking about the benefits of investing in small businesses.

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Over my business career, which began in the dark ages - 1984 - I have met a handful of writers whose work has genuinely excited me. She is one of those rare creatures.

Website

Company: Restless Meander

Services

Tone of voice development, copywriting and proofreading.

Overview

I had great fun working with Restless Meander to develop their brand personality and voice. They wanted to get across that they’re full of life and good fun while also having strong integrity. It was important to bring out the brand’s Yorkshire warmth too, without descending into county clichés.

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She met us at the early stages of starting the business and we have loved working with her to develop our brand. She intuitively translated our thoughts into a tone of voice and brand personality that we are extremely proud to call our own. We would not hesitate to recommend her services, she is one super-talented lady.

Things I do